forsa Gesellschaft für Sozialforschung und statistische Analysen mbH was founded in Cologne in 1984. In 1986, it transferred its head office to Dortmund. In 1991, the institute opened an office in Berlin, which in turn has now become the head office. forsa operates an additional office in Dortmund.
forsa uses the most modern research technologies. In the 1980s, the institute was one of the first in Germany to introduce and further develop computer-assisted telephone interviewing (CATI). forsa pioneers a research technique, called forsa.omninet, in the field of nationally representative surveys offering the possibility of presenting visual stimulus material. This technique is still unique in Europe.
forsa has more than 60 employees (including 35 academics) and has access to 1,200 experienced interviewers. The offices in Berlin and Dortmund are equipped with more than 300 interviewing stations.
forsa conducts every kind of market, opinion and social research, in which the methods of empirical social research can be employed. The institute conducts all surveys and the ensuing analysis itself.
forsa works closely with experts in both science and praxis in developing and executing empirical surveys. The excellent social researchers on the institute's advisory council guarantee the highest standards with regard to the methods and content.
forsa offers the following services
- Representative opinion or consumer polls in any regional unit
- Regional, national and international omnibus surveys
- Special target group surveys
- Customer (satisfaction) surveys
- Expert and executive surveys
- Personnel and staff surveys
- Electoral research
- Election night polling and projection for TV broadcasters
- Communication and media research, usage and content analysis
- Advertising and media research-pretests, campaign tracking studies, post-tests (Recall methods, copy tests, etc.)
- Image studies (products, companies, corporate identity)
- Research of market structures and segmentation
- Qualitative (in-depth) interviews
- Focus group discussions
- Data processing service (election data, trade data, location data)
- Usability tests